brow defining makeup and tools
Better Brows. ... everyday.
Smudge-free formulas. Pro-grade tools.
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Brown is the NEW Black
Espresso yourself
Same Prêt à Prep Tubing Formula you love, now in an espresso brown shade for a softer look.
AUSTRALIAN OWNED
female led and designed
HOME OF THE BEST TUBING MASCARA
over 4000+ mascaras sold
ALWAYS CRUELTY FREE
trusted by 100+ salons aus wide
CHAR + CHELS
MEET THE FOUNDERS
Two beauty nerds, one goal. From treatment room to tried and tested, we're solving the world's lash and brow problems one product at a time.
BEST SELLERS
From$33.00
As Seen On Steph Claire Smith
Proudly Female-Founded & Australian Owned
With over 20 years of hands-on industry experience, we're proudly building a small Aussie brand with a big heart. As a female-led business, we’re all about creating easy-to-use, feel-good beauty products that empower and uplift. Everything we do is grounded in care, community, and a love for helping you feel your most confident self.